Last week when I visited a random fast food restaurant I had one of these big, juicy, tasty burgers. Enjoying my meal I started to think about what exactly I was eating. So I took the decision to research where meat for Hamburgers comes from and how mass production is handled in order to feed millions of customers every day.
Like anybody else I have heard a lot too about animal abusing in the “meat production process” but I never really faced up to it. So let’s do just a little video research to get some impressions…
Ok honestly, that is not what I expected.
So let’s do a little research to get deeper into the topic.
There is a very interesting organization – foodwatch – that takes a closer look on a bunch of marketing campaigns of different enterprises.
So for example on the let’s call it ‘happy-cows-on-green-meadow’ campaign by McDonald’s.
In their video they point out that reality may be far away from the image video. The ‘quality scout’ who is supposed to proof the quality of the McDonald’s meat production is a paid lawyer and nobody else who is not directly linked to the business is allowed to even set foot on the farm. Foodwatch also believes that animals from other countries are delivered to this farm to be butchered there in order to avoid German farming guidelines and beat down the price even more?
This is obviously a case of consumer deception. There is so much stuff on the web that shows how cruel animals are treated that one could easily consider turn vegetarian.
I don’t want to have this stuff on our blog because it is just too tough. The so called ‘tethered housing’ is one of the very common farming method. The animal or shell I say the ‘meat lump’ is tied up and forced to stand all its life long in a 1m*2m prison till it gets killed. This causes illness of the joints and unbelievable torture.
This is effectiveness of meat production pushed to the limit.
In an interview a McDonald’s manager was confronted with those facts. He underlined that the McDonald’s buys just about 4% of the beef production (in Germany), and therefore they wouldn’t have sufficient influence to really change the way of meat production.
We as consumers have the choice to either choose unethical decadence or reasonable modesty.
I don’t necessarily want you to become vegetarian but I urge YOU to think about what you eat and where it comes from. Is it possible to produce 1 kilo of meat according to the standards you would like to support by buing this product?
Maximizing profits, the basic guideline of every business has to be ignored when dignity of humans or animals is threatened.
Soon I’ll present you a supplementary post concerning the following question: who is responsible for a reasonable production: consumer, producer, government?