iPad in terms of profitability.

Having written about the tabletmenus and new iPad POS system in the restaurant business I thought I was comeletely done with this theme, an amazing piece of news, some pics and videos with examples of such restaurants, briefely discussed advantages and aha-done and nothing interesting left to write about, but some comments and especially the discution with Viola have revieled that there are still a lot of question to talk and discuss. And one of them is it really profitable for a restaurant to install a tablet menu?Or it can simply ruin the business and maybe even the whole industry of eating out?

So I’ve started my detailed investigation and now glad to present its results.

The first thing coming to the mind simply with the thought of implementing of digital menu is of course its cost. The fact, pointed by many authors, is that there is no direct answer on this question.

On the one hand, a restaurant with an iPad menu gets a clear profit. They don’t need any more to reprint an ordinary menu many times a year investing one or two thousands of dollar in order to adjust some changes but need to pay once for the digital menu and make changes with one klick even thousands times a day. The other advantage is that since an iPad menu installed the restaurants don’t need to pay the POS system having it at the same time on the digital menu that is easily synchronized with all App products allowing to overview the continuously change of items. And it’s impossible to drop out the „WOW-effect“ of entering the restaurant and getting an iPad instead of printed menu. Of course we are all living in a world of hi-tech innovations but even now there are a lot of people who have neither iPad nor iphone. For example, personally me) isn’t it cool to get some experience and to find out some information about sort of wine or enjoy big pictures to every kind of dishes?!

On the other hand as Viola has pointed out in her comment, the eating out is for most people a family ritual. In most cases it irritates when someone uses a cell phone during the dinner. So the same can be true for the digital menus, when all the waiting time can be devoited to the playing with it. Hence going out people are more eager to feel themselves relaxed and not like sitting in the office. Talking about profitability of such digital menus, we don’t have to forget the fact that they are easily destroid, the screens can brake or crack or simply the ipad can be stolen. Then it seems to make more looses then profit.

And to continue my post I’d like to give the last point, that is of great importance for me personally. For me the feeling of holding a printed, well designed menu, the smell of paper can’t be replaced. We work adn study, chatting with our friends a lot and thus to order the meal using again a technical device?! No, I’d like my eyes relax. And of course no digital menu can’t replace the real personal communication with a waitress/waiter and their qualified tips (we are not discussing here the cases when the stuff is incompetent). But the role of waiteress/waiter is a topic for another post…


Thank God we have FOOD, thank God we have EVERNOTE!


Thank God we have Evernote

I am pretty sure that many of you will definitely agree on the fact that Evernote is the most gorgeous program to capture, organize, and find information across multiple platforms.

The first time I got to know this great application was at the very beginning of this semester, when my colleagues hold a nice presentation about “Increasing Productivity” in our Business Applications class. Following their recommendation, I gave Evernote a chance and immediately fell in love with it as Evernote makes my life so much easier. Today, I can only hardly imagine to live without having Evernote as a reliable companion that helps me to keep track of everything.


Evernote launched new Apps: "Food" and "Hello"

Hello Evernote Food

As I have already mentioned in my last week’s outline post, in the following I am going to introduce you to Evernote’s latest applications: “Food” and “Hello”, particularly focusing on Evernote’s Food app.

These new apps for iPhone and iPod touch devices were announced exactly 1 week ago at LeWeb conference in Paris, and are designed to help you remember what you ate, as well as the names of the people you are eating with.


Evernote + Food = Evernote Food

“Meals are a vehicle for conversations, romance, ideas, family, exploration, and so much more. Let’s give our meals the Evernote treatment they deserve.”

That’s how Evernote promotes it’s new application. As a matter of fact, “some of our most memorable moments happen around food”, and nutrition is not the only reason for us to take food everyday.

Therefore, Evernote has created a Food app which enables people to capture all aspects of a meal through pictures, location, text and photos. All information about the meal is automatically synchronized with Evernote which makes it easy to track down later. Visiting Robin Wauters‘s Blog, I got to know the applications of this Food app. :

Application of Evernote Food

In general, it provides us the opportunity to

  • save dishes and drinks we have recently had
  • build a catalog of custom recipes
  • review restaurants in the neighborhood or abroad
  • share food experiences
  • manage our diets

Although “Food” and “Hello” seem to be a great invention of Evernote, there are also other bloggers who are not that enthusiastic about these applications.

Amongst others,  remarks that “neither of these new apps are incredibly original”.

Furthermore, he argues that there are other services available which already have these functionalities, such as Facebook. According to Rowinski, both Evernote and Facebook strive to become the main place where users record their private life and share it with their friends. Finally, he resumes:

“if you are a heavy Evernote user, you will probably end up using Hello and Food. If not, there is probably no reason to do so.”

My Conclusion

In my opinion, “Food” and “Hello” are great applications suggesting Evernote to become a destination for all kind of notes- not only notes of your business or studies but also those of other spheres of life. As I am not such a huge fan of Facebook, but love Evernote, these applications really appeal to me. In addition to my existing Evernote account where almost all my uni stuff is stored, “Food” and “Hello” would be a perfect supplement. Moreover, I prefer to have one single place to collect all my notes, and Evernote with its new applications could be an excellent solution for me.

Now, what about you? Do you like the idea of “Food” and “Hello” or on the contrary think that these applications are just unnecessary? I am keen to know about your opinion, so please comment!

Personally- even though I cannot tell anything about the practice yet- the idea of these applications has already convinced me. Therefore, I will definitely try out these apps and I would recommend you to do likewise. Keep in mind that you can download them for free so you have nothing to lose.



An old industry with a touch of hi-tech.

Such an old business industry like a restaurant one, what can be new about it, the food, service, design – all of them are changed with the time but nevertheless stay the same as basis. We have already talked about new technologies, such as POS system, new hi-tech menus, that are used in order to make business more competitive and successful on the market, but what about the old basis things that I’ve already mentioned? What impact has the developing industry of modern technologies on them? These two questions were on my mind when I’ve started to think about my research for the following posts on our soulfood blog. From the very beginning I didn’t want to stick only to the technical side of restaurant business. Having looked for the information about hi-tech innovation in restaurant business, I’d come over a bunch of restaurants with interesting, unordinary and even astonishing design (http://blog.friendseat.com/10-weirdest-themed-restaurants-in-the-world). Also I came across the information about waterless one in Germany. When I saw the picture of Mars restaurant in NY I was wondering why I hadn’t waited for the opening hours to have some cocktail there. Actually I had dropped in, but at that time it had been closed, so I hadn’t been curious enough.

By reading all these different blogs a lot of questions were running through my mind, such as:

  • Is it so important for ordering meals to hold instead of a printed menu an iPad?
  • Is it really more entertaining to be occupied with the choice of the tablecloth having an interactive table as to make a life conversation who you are dining with?
  • What will happen with this industry if it becomes completely hi-tech? Are the waiters going to lose their jobs?
  • And of course the design and its influence on our taste perception can’t be left without any attention.
  • The last question in my post, I’m going to discuss will be what factors determines our choice of restaurants.

That are the main points I’m going to research further, to the first one I’ve already devoted the post, and hope to make our soulfod blog informative and interesting with the help of Lanny and Timur. May be it is another way around just to have these questions in my head and trying to find the appropriate information on the web as to come across one blog and then another and aha have a great idea what to write about. But every researcher finds his or in my case her own way what to write about, isn’t so?) Hope to keep you interested.

Outline: How I prepared for my upcoming blog entry

When starting to work on the blog entry due to the week of 20th december, I already had some ideas in mind: Initially, I thought of either keep on researching on marketing of bubble tea or, in accordance with the actual christmas season, searching for some nice baking recipes, or presenting some ethic issues to “feed our soul” (as our blog -not without good reason- is called “soul food”).

However, as I wanted to be up-to-date and get some more inspiration and alternatives for my next article, I followed my professor’s advice to type in our general topic “food” into google, searching for “blogs” of the “last 24 hours”.

Here’s a “quick and dirty” outline briefly explaining my process of preparing for the next blog entry, based on the method “ON THE TRANSPARENCY OF SEARCH, SOURCE AND ARGUMENT”:

  • First, I typed “food” on google, set “blogs” of “last 24 hours”
  • headline: Remember The Food and Meals You Love With Evernote immediately caught my eye, opened the link on my browser
  • opened a new link and another link on new taps to get more information
  • copied relevant links into evernote and took notes
  • Then, I saw another headline which also rose my interest: Food Industry Trends: Food Business Trends
  • I opened the link http://smallbiztrends.com/2011/12/10-food-trends-2012.html in a new browser, read through the coming food trends presented
  • especially liked the idea of the potato-, juice-, healthy eatings- and appetizer-business
  • opened a new browser for each of the business ideas, searched for more relevant information
  • widened/ narrowed my research accordingly, took notes, saved everything on Evernote
  • As I still can’t stop letting off the initial intention of referring to the current christmas season, I opened a new browser, searched for “christmas mentality” of last 7 days’ blogs on google.
  • when typing christmas into search bar, suggestion “christmas mental health” was given by google which I eventually took over
  • saw headlines: CHRISTMAS ISN’T ALWAYS COMFORTABLEHave A Healthy Merry Christmas and The Dark Side Of Christmasopened pages on new taps
  • copied links into Evernote, took notes of main statements

Voilà, there I got a bunch of different ideas and great research results and now, I am perfectly equipped for the next articles. Stay tuned for my upcoming blog posts! 😉

iPad POS is a real competitor of an outdated POS systems

Starting my first post with the news about hi-tech technologies in restaurant business, I’m going to inform you further about not only different innovations in this tasty world of eating-out, but also try to get acquainted you with some technologies without which the successful run of this business is impossible to imagine. To such technologies is accounted a POS system, in other words a point of sale system that enables the restaurants managers not only save the time but as well to keep the complete track of the inventory being out of the restaurant itself. In other words, such system records all sales when they are occurred. Hence the potential losses can be easily eliminated and the whole productivity enhanced because the POS system makes all calculations and provides the correct information about the prices.  Such systems are always being developed and being improved. So if one wants his business to stay competitive on the market, he needs to install up-to-date POS system, for example an iPad POS system. In comparison with the traditional ones, it has a number of advantages – it has to, taking into consideration its expensiveness. According to the Michael Grothaus the iPad POS system make the savings approximately 90%. Of course it can be visible only with the time. For instance, if the installation has been already provided, the following advantages can be enjoyable:

–          with an iPad POS system a lot of different useful softs can be easily and free synchs.

–          In addition it offers a robust design, the easiness of usage and the ability to excess to the data of business sales from every device.

–          via such a system the orders can be directly transmitted to the kitchen, the bills are easile paid with the credit cards and get some recommendations for the customers.

With an ordinary POS system it works a little bit different: it has to be updated every four years and in the best case every year because it goes very fast outdated.  But on the other hand a lot of restaurants are working with such systems for a long time and don’t complaint, so the question is aroused if it is really worth to install apps device in such an old business industry, when the basic functions can be provided with an ordinary POS system?




Promo vs Reality (Part I) – Meat

Last week when I visited a random fast food restaurant I had one of these big, juicy, tasty burgers. Enjoying my meal I started to think about what exactly I was eating. So I took the decision to research where meat for Hamburgers comes from and how mass production is handled in order to feed millions of customers every day.

Like anybody else I have heard a lot too about animal abusing in the “meat production process” but I never really faced up to it. So let’s do just a little video research to get some impressions…

Ok honestly, that is not what I expected.

So let’s do a little research to get deeper into the topic.

There is a very interesting organization – foodwatch – that takes a closer look on a bunch of marketing campaigns of different enterprises.

So for example on the let’s call it ‘happy-cows-on-green-meadow’ campaign by McDonald’s.



In their video they point out that reality may be far away from the image video.                                             The ‘quality scout’ who is supposed to proof the quality of the McDonald’s meat production is a paid lawyer and nobody else who is not directly linked to the business is allowed to even set foot on the farm. Foodwatch also believes that animals from other countries are delivered to this farm to be butchered there in order to avoid German farming guidelines and beat down the price even more?

This is obviously a case of consumer deception. There is so much stuff on the web that shows how cruel animals are treated that one could easily consider turn vegetarian.

I don’t want to have this stuff on our blog because it is just too tough.                                                         The so called ‘tethered housing’ is one of the very common farming method.                                                The animal or shell I say the ‘meat lump’ is tied up and forced to stand all its life long in a 1m*2m prison till it gets killed. This causes illness of the joints and unbelievable torture.

This is effectiveness of meat production pushed to the limit.

In an interview a McDonald’s manager was confronted with those facts. He underlined that the McDonald’s buys just about 4% of the beef production (in Germany), and therefore they wouldn’t have sufficient influence to really change the way of meat production.








We as consumers have the choice to either choose unethical decadence or reasonable modesty.

I don’t necessarily want you to become vegetarian but I urge YOU to think about what you eat and where it comes from. Is it possible to produce 1 kilo of meat according to the standards you would like to support by buing this product?

Maximizing profits, the basic guideline of every business has to be ignored when dignity of humans or animals is threatened.

Soon I’ll present you a supplementary post concerning the following question: who is responsible for a reasonable production: consumer, producer, government?




My dream in Bubbles …

How I got Inspiration
Yesterday evening, when I was trying out a new Bubble Tea shop in Prenzlauer Berg with a few friends, enjoying a super delicious Bubble soya milk Tea with passion fruit flavour and yoghurt bubbles and tapioka pearls, I got the great inspiration for this blog entry.
In the following, I am going to introduce you to an extraordinary drink which has become a popular beverage in the recent years: Bubble Tea!

Bubble Tea?! 

Some might find it strange, ones love it, others detest it, a few even become addicted to it. Browsing through different blogs, I could see how fashionable this drink from Asia has become, especially among the younger generations. Above all, I have noticed that Bubble Tea was completely adopted into the American Society.

Daniella Mohazab, a student from Piedmont High School in California, for example, has recently revealed her big love for Bubble Tea and notes that even her school is offering this drink:

Bubble Tea comes from Taiwan and has become a cult drink world wide

“Sitting in class, listening to the morning announcements, I hear that they will be serving bubble tea at lunch (…) I love that tea with its tapioca pearls more than anything sold at Piedmont High School’s Piper Café.“

Bubble Tea (also known as Boba or Pearl Tea), originally from Taiwan, is a warm or cold drink of tea infused with fruit flavouring, shaken to produce bubbles, and served over tapioca pearls in a clear cup. It is usually drunk through a very wide straw.

Bubble Tea & me
During a trip to Vietnam in year 2001, I got to know Bubble Tea for the first time and right away, I could see the potential of this drink. Believe it or not- being a girl at the age of 11, I already tinkered with the idea to bring this extraordinary drink to Germany one day.


Splashing Dream
A dream disploding like a Bubble
About two years ago, I regretfully infered that the first bubble tea shop was going to open in Berlin. Then, I realized how my dream of being the first all of a sudden was disploding, just like the bubbles of the Bubble Tea…

Bubble Tea becomes a new Cult Drink

Even though I have disbanded the intention of starting a Bubble Tea business, I still considered it as MY initial business idea and therefore kept following its development. Just within 1-2 years, I could observe how more and more Bubble Tea shops suddenly popped up in this city. Bubble Tea has finally become a real cult drink and you can meanwhile afford it almost everywhere.

Bubble Tea creates new Business Opportunities

Whereas in year 2010 there was only 1 single Bubble Tea Shop in Berlin, today, 2 years later, approximately 30 Bubble Tea shops have come into existence.In Berlin, the first and most popular Bubble Tea shop is BoboQ in Charlottenburg. Meanwhile, BoboQ has estalished a well-known brand among the Bubble Tea fans and has started to expand its brand by franchising.Today, besides many franchised BoboQ branches, which by the way are mostly run by Vietnamese people, you can find many Bubble Tea shops with all kinds of different names, among others Babbel Tea, Pearl Tea, Mister Bubble, Dr. Bubble, Buddha Bubble, etc.


Bubble Tea- Toxic?
However, when I went to Vietnam last year and was longing to get some Bubble Tea, to my surprise my aunt was strictly against it. As far as I am concerned, there has been some scandalous occasions with this drink as supposedly toxic ingredients were found in Bubble Tea.Despite the awareness of the possible dangers, I still was not reluctant to it and kept drinking this delicious drink, of course with more caution and not as much as I would have drunk before. Finally, since I notice how profitable this business seems to be as so many friends of my parents suddenly want to open a Bubble Tea shop, I am getting more and more sceptical about this Asian cult drink.Now, this Blog entry has risen many open questions and opened up several topics I would like to explore further.


  • For the first time, I was trying a fresh bubble-banana-yoghurt -lassi with lychee juice and strawberry pearls, made out of fair trade products... absolutely yummy!What are the ingredients of Bubble Tea?
  • What exactly is Fair Trade and how is it possible to link Fair Trade with Bubble Tea if it indeed contains toxic ingredients?
  • How was the price for Bubble Tea set in Berlin? Is it sold at a fair price?
  • Since Bubble Tea could be dangerous for our health, what about the morality of this business?
  • How are the risks of launching a completely new product into the market?
  • Which Marketing Strategies were used to make the product becoming so popular during that short period of time?
  • In which sense did or does Social Media contribute to this success?


In my coming blog entries, I am going to approach these questions more profoundly, taking into consideration other actual blogs which are discussing these topics. If you are as curious as I am and want to know the answers to the questions above, just subscribe and stay tuned!