Hi-tech design for McDonalds.

In this post I’d like to develop and continue Lanny’s theme by adding some more new trends in the eating out industry. According to the Technomic’s research on the trends of 2012 the restaurant business will be oriented not only on healthy food but will offer more meals like pizzas and wraps instead of “breakout items taken from less-familiar global cuisines”. Some new trends will be observed in design as well. The fast food industry are going to meet some modernization.

Do you know this place?

A perfect example of it is Mcdonalds.
Thus Mcdonald’s are intending to change its inner design completely turning from red and yellow colors to more smoothing shades of them and a lot of contemporary white, leaving the red only in the special boots designed for more privacy. Is it really a family colors, may be yes, because they are not aggressive at all, little patterns of calm yellow, green and orange make the interior to look not so dull, but cheerful and natural.
On the one hand, the decision, to return to an old concept of Mcdonald’s that was intended to become a family place but then turn out in another direction, crowded place for meeting teens, is a  dangerous marketing decision.  The whole world knows and recognizes this brand this very kind of design representing its consept for mor than 70 years. Is it worth it to invest so much money in redesigning, that would mean not only completely different interior, but the different concept?  Nobody can give now the answer, but this design is accepted only in France, the country, that loves Mcdonalds the most after the USA.

On the other hand, redesigning is, as it is pointed out in Time World, just another attempt of the franchise in France to get more acceptable by French gourmets, who are so accustomed to the haute cuisine. Does it attract more customers; I’m inclining to think positive. The first reason is that here from now would come not only teens but as well the families. And being not a great fun of McDonalds, it is more pleasant for me personally to sit and enjoy the calmness of hi-tech design then aggressive primitive tone of red and yellow. Moreover, we can as well here enjoy a cup of coffee with a friend. It’s become possible also due to an innovative concept in design (stolen from Starbuck) but nevertheless successful – McCafe.

In conclusion, I’d like to notice that interior design is a great field for a discussion. It can attract more customers, support the concept or help to change it. Is it profitable or not to invest in the enormously remarkable design? What specific role does it play in branding?

So looking for answers in my another post…

An old industry with a touch of hi-tech.

Such an old business industry like a restaurant one, what can be new about it, the food, service, design – all of them are changed with the time but nevertheless stay the same as basis. We have already talked about new technologies, such as POS system, new hi-tech menus, that are used in order to make business more competitive and successful on the market, but what about the old basis things that I’ve already mentioned? What impact has the developing industry of modern technologies on them? These two questions were on my mind when I’ve started to think about my research for the following posts on our soulfood blog. From the very beginning I didn’t want to stick only to the technical side of restaurant business. Having looked for the information about hi-tech innovation in restaurant business, I’d come over a bunch of restaurants with interesting, unordinary and even astonishing design (http://blog.friendseat.com/10-weirdest-themed-restaurants-in-the-world). Also I came across the information about waterless one in Germany. When I saw the picture of Mars restaurant in NY I was wondering why I hadn’t waited for the opening hours to have some cocktail there. Actually I had dropped in, but at that time it had been closed, so I hadn’t been curious enough.

By reading all these different blogs a lot of questions were running through my mind, such as:

  • Is it so important for ordering meals to hold instead of a printed menu an iPad?
  • Is it really more entertaining to be occupied with the choice of the tablecloth having an interactive table as to make a life conversation who you are dining with?
  • What will happen with this industry if it becomes completely hi-tech? Are the waiters going to lose their jobs?
  • And of course the design and its influence on our taste perception can’t be left without any attention.
  • The last question in my post, I’m going to discuss will be what factors determines our choice of restaurants.

That are the main points I’m going to research further, to the first one I’ve already devoted the post, and hope to make our soulfod blog informative and interesting with the help of Lanny and Timur. May be it is another way around just to have these questions in my head and trying to find the appropriate information on the web as to come across one blog and then another and aha have a great idea what to write about. But every researcher finds his or in my case her own way what to write about, isn’t so?) Hope to keep you interested.