Hi-tech design for McDonalds.

In this post I’d like to develop and continue Lanny’s theme by adding some more new trends in the eating out industry. According to the Technomic’s research on the trends of 2012 the restaurant business will be oriented not only on healthy food but will offer more meals like pizzas and wraps instead of “breakout items taken from less-familiar global cuisines”. Some new trends will be observed in design as well. The fast food industry are going to meet some modernization.

Do you know this place?

A perfect example of it is Mcdonalds.
Thus Mcdonald’s are intending to change its inner design completely turning from red and yellow colors to more smoothing shades of them and a lot of contemporary white, leaving the red only in the special boots designed for more privacy. Is it really a family colors, may be yes, because they are not aggressive at all, little patterns of calm yellow, green and orange make the interior to look not so dull, but cheerful and natural.
On the one hand, the decision, to return to an old concept of Mcdonald’s that was intended to become a family place but then turn out in another direction, crowded place for meeting teens, is a  dangerous marketing decision.  The whole world knows and recognizes this brand this very kind of design representing its consept for mor than 70 years. Is it worth it to invest so much money in redesigning, that would mean not only completely different interior, but the different concept?  Nobody can give now the answer, but this design is accepted only in France, the country, that loves Mcdonalds the most after the USA.

On the other hand, redesigning is, as it is pointed out in Time World, just another attempt of the franchise in France to get more acceptable by French gourmets, who are so accustomed to the haute cuisine. Does it attract more customers; I’m inclining to think positive. The first reason is that here from now would come not only teens but as well the families. And being not a great fun of McDonalds, it is more pleasant for me personally to sit and enjoy the calmness of hi-tech design then aggressive primitive tone of red and yellow. Moreover, we can as well here enjoy a cup of coffee with a friend. It’s become possible also due to an innovative concept in design (stolen from Starbuck) but nevertheless successful – McCafe.

In conclusion, I’d like to notice that interior design is a great field for a discussion. It can attract more customers, support the concept or help to change it. Is it profitable or not to invest in the enormously remarkable design? What specific role does it play in branding?

So looking for answers in my another post…